Between the recent graffiti art campaign that may or may not reveal Arcade Fire’s upcoming album title and MTV’s announcement about Kanye West’s VMAs performance, Instagram has become an increasingly important resource in the music industry to share important news. Today we get another example of its range of functionality, with Sigur Rós’ new video for “Stormur.” The video is an interactive experience that allows listeners to contribute their Instagram clips and pictures to the “ever-evolving video” by using the hashtag #stormur. And with the cinematic quality of Sigur Rós’ Kveikur track, it’s a perfect accompaniment for the song. Check out the latest version here.