“Sweatpants” is the latest single from Childish Gambino’s Because the Internet album. It’s one of the more vicious cuts off the record—he slowly picks up steam and speed as the song progresses, becoming increasingly frantic until the song bursts and gives way to a shimmering, hazy outro. Today we get the visual equivalent with the official video.
Gambino plays off the closed loop format (check out previous efforts from Daft Punk and Kylie Minogue) to create a truly eerie diner scene slowly populated with more and more Gambinos. It’s subtle and pointed commentary on perception and narcissism, delivered directly into the camera’s eye.
UPDATE: After the video dropped, Childish took to Twitter to speak his mind on a few issues surrounding the video. Read below, and check out Donald’s Deep Web Tour blog here.