In a new video from Nashville rock duo The Black Keys, Dan Auerbach and Patrick Carney send a group of women into a devoted trance with their bluesy sound. Beginning with a religious, televised informercial, the video follows a clique of white-clad women—including models Lara Stone and Lily McMenamy—as they partake in a number of cult-like rituals.

It’s bewitching to see the worships taking place in the video; in fact, the whole premise of the video is pretty creepy. Surprisingly, however, director Theo Wenner is able to humanize the visuals, translating beauty through gorgeous landscapes, wide-angle shots, and intricate choreography. Have a look for yourself.