The vicious and beautiful music of Run The Jewels stirs listeners to their core. It doesn’t matter if you’re watching the NFL playoffs spread eagle on the La-Z-Boy or on the field preparing for the biggest game of your life: RTJ gets your attention.
ESPN’s marketing platoon has realized as much, picking an instrumental of the titular “Run the Jewels” from the first album as their promo soundtrack. Naturally, it works. Congrats to Mike and El for landing the huge spot. The full, original classic also still exists.
The group’s rabid fan base is on board. Check out some of the best Twitter reactions below, including a humble acknowledgement from Killer Mike: