Last week Drake released If You’re Reading This It’s Too Late as a surprise and many people still cannot decide whether to call it an album, a mixtape, a “project” or whatever else. At this point, it doesn’t really matter what you want to consider it because apparently his latest release will officially fulfill his album requirement deal with Cash Money.
In an interview with HipHopDX, Kyle “KP” Reilly—the founder of DatPiff—admitted that Drake’s latest release was meant to be put out for free on DatPiff and hosted by DJ Drama as part of his Gangsta Grillz series. Reilly claims that Drake’s label, Cash Money, intervened and encouraged him to release it through retail instead.
Apparently Drake and Cash Money struck an agreement that him releasing If You’re Reading This It’s Too Late through retail would count towards his four album requirement with the label. This agreement came as a compromise for the two parties. So essentially, Drake released an “album” of throw away tracks that he meant to give away for free in order to free himself of his restricting contract.
Luckily for both parties though, If You’re Reading This It’s Too Late sold over 495,000 copies, debuted at number one on the Billboard charts and set new Spotify records.