Its finally out! Link in my bio 🔥

A photo posted by #1 Dad (@jacuzzimane) on

Ryan Breaux, brother of Lonny aka Frank Ocean, manipulated the hearts of fans at their most vulnerable point.

The prankster ruthlessly rickrolled the release of Ocean’s album with an IG caption that read,”Its finally out!” He then led the unsuspecting to an iTunes link in his bio, which brought users to Rick Astley’s infamous “Never Gonna Give You Up.” As they say in middle school and Entourage, “Good one, bro.”

I admittedly refused to nod off to sleep until 3 a.m. EST on July 31, when the clock struck midnight in California and the promises last month once held finally came to a bitter, unfulfilled end. Our regrets go to those who mistakenly clicked that link. Your pain is unimaginable. Stay positive.

Check out the Instagram post above. A screenshot of the hurtful and indecent act, along with reactions, is located below for the sake of our progeny.

Related: 1o Things You Didn’t Know About Frank Ocean
Related: How Frank Ocean’s Channel Orange Changed My Life