It’s hard to imagine Mac Miller and co weren’t aiming for irony with the release of his first single as a major label artist. The Pittsburgh native performed “100 Grandkids” after announcing the completion of his next album last week. At midnight, he shared that record in CDQ form by way of an accompanying video—his first in about a year.

Prior to Mac stunting in a parking lot with a yellow coupe adorning the background to boot, he plays the face of the moon. Costumed kids run about on set, acting the stage directions of a would-be playwright.

Watch the immensely entertaining “100 Grankids” above. Expect nothing less than a meticulous and calculated rollout between now and September 18, when Good: A.M. will drop via Warner Bros. Preorder the project, which saw Mac attain clarity after mediation sessions with Rick Rubin, on iTunes here. Check out Miller’s album artwork and tour dates below.

Image via Twitter

Image via Twitter

September 20: Pittsburgh, PA – Stage AE (Outdoors)
September 22: Los Angeles, CA – The Fonda Theatre
September 23 San Francisco, CA – Slim’s
September 26: Montreal, QC – Espace Montmorency
September 27: New York, NY – Bowery Ballroom
September 29: London, UK – The Garage
September 30: Brussels, BE – VK Club
October 1: Paris, FR – Le Trabendo
October 2 Utrecht, NL – TivoliVredenburg Pandora
October 4: Berlin, DE – Bi Nuu
October 31: Denver, CO – Red Rocks Amphitheatre *

* with Action Bronson, Flatbush Zombies, Domo Genesis, Goldlink, and Tory Lanez