In recent years, vinyl records have made a bigger comeback than many people could have expected. As technology continues trying to make music more portable and accessible, many music lovers find themselves going back to the basics. Whether it’s due to older music lovers feeling nostalgic or because of current trends is unimportant, what matters is the steady rise in vinyl sales has started to grow bigger than streaming revenue.
According to NME, vinyl sales in the US have increased by an impressive 52% to $222 million in the first half of 2015. Regardless of the endless options for streaming music, streaming revenue has surprisingly only seen a 27% increase to $163 million. These numbers are expected to jump by the end of the year when the calculations for Apple Music are included—it was not incorporated due to its launch in late June. The majority of Apple Music users’ free trials will be coming to an end very soon, if most of these users decided to continue with a paid subscription, these percentages will surely change.
Although, streaming revenue is not currently on top, the future does look bright. According to RIAA data analyst Joshua Friedlander, 11% of iOS users claim to be currently using Apple Music, and the RIAA believes the paid subscriptions will grow an impressive amount by the end of the year. “I think it’s going to have a positive impact,” said Friedlander. “These services have mostly grown through word of mouth. There hasn’t been a big Spotify advertising push. When you get a player like Apple involved, that really generates a whole new level of awareness.” However, as for now, vinyls sales continue to have streaming beat by a mile.