The numbers are in, and they’re massive: streamers sure love The Beatles. Say what you will about the dissolved, legendary group, but there’s no doubting their time-tested place at music’s pinnacle.
Spotify celebrated the addition of the beloved band’s prolific catalog in late December. The Fab Four’s songs have accumulated over 250 million streams since the announcement. What’s perhaps most impressive is the age demographic responsible for the lion’s share (79 percent!) of plays: people born after the group’s 1970 breakup.
Quality art stands strong against the winds of time—a little help from legions of fans withstanding. As Jimmy Smith once noted, only real music will last. All that other bullsh*t is here today and gone tomorrow. What comprises the undesirable portion of music is up for debate, but The Beatles—nearly a half-century after their dissolution—look to be as far removed as possible from that class.
Head below to look at infographics charting the dissemination of The Beatles stream phenomenon across the past month, courtesy of Spotify.