Image via Young Thug's Instagram

Image via Young Thug’s Instagram

If we thought Young Thug riding a horse through Atlanta to announce his upcoming tour was incredible, we hadn’t seen ANYTHING yet. Last night, he held a funeral procession, complete with pallbearers, a casket, and a marching band, through the streets of Austin’s SXSW to announce the release date for his highly anticipated Slime Season 3.

The black casket had the phrases “YSL,” “Slime Season 3,” and “March 25, 2016,” spray painted on it. Damn. Can we all just take a minute to process the brilliancy of this?

If you’re having trouble imagining the whole ordeal in your head, take a look at different photos and videos that popped up on social media below (via Complex, Pitchfork). Here’s hoping Slime Season 3 is as forward-thinking as this reveal.