Digital guidebooks were distributed to those who purchased tickets through the app. A twelve-slide scroll screen consists of existential questions (“Why are we here?”), advocacy for pantheism, ground rules for the gathering (“No irony”), manifestos about the human condition in the internet age, and some stunning imagery. One illustration is reminiscent of the custom-mountain Kanye West had constructed for his 2013 Yeezus tour.
Although any attempt to decipher “Pharos” is conjecture, we have some ideas. In addition to its phonetic resemblance to pharaoh, an ancient Egyptian ruler, the word is nearly identical to Pharo, a coding language. In Glover’s 2014 cover story with Complex, he praised coders and even compared them to gods: “I don’t want young black kids to aspire to be rappers or ballers. Even lawyers and doctors—those are service positions. I want them to be coders. They can make their own worlds then. They don’t need anybody else. I love hearing those kids’ ideas, all these kids on the Internet. The excitement of making something, that’s the spark of God.”
Perhaps the most curious piece of this expanding puzzle is the following phrase: “The vibration code name for this Pharos is…” The implication here is that Pharos isn’t singular. There are multiple Pharos, presumably each person (or phone) who attends the event. There is also a currently unclickable link to purchase merch. Glover is reportedly in the process of trademarking Pharos.
After the initial Friday and Saturday segments sold out in a matter of minutes, Glover added late-night showings that are currently available. The same option will likely occur after the original Sunday posting sells out.