Bon Iver's Justin Vernon tends to keep a low profile, and even when he's promoting his upcoming album 22, A Million, he covers his face in all the publicity photos, like the one above. Still, he was recently the subject of a lengthy profile from The Guardian, and during the conversation, he revealed that he believes pop stars have a responsibility to put their art above all else and be positive role models.
For instance, he revealed that big, corporate-sponsored tours make him angry, saying, “You can never be self-righteous, but it’s okay to be a little righteous. You have to believe in something. Like, I’d prefer Beyoncé didn’t do a Pepsi tour. Do not take two million dollars from Pepsi and be a role model for young girls. Do not do that. That stuff does anger me. And I feel like I am not afraid to talk about that stuff.”
Vernon said he sees Kanye West's extreme self-confidence as something to aspire to because it encourages others to feel positively about themselves: “Kanye speaks of how you have to love yourself. And believe in yourself. I heard him say something recently: 'I love myself so other people can love themselves.' So they get up in the morning and put on a song and be like ‘FUCK YEAH’. And that is what it’s for.”
Read the rest of the feature, in which Vernon talks about his time off and anxiety, here.