The scorching opener to Pusha T's DAYTONA album now has an appropriately visceral video. King Push gifted Spotify with the exclusive premiere of his new "If You Know You Know" video today. You can watch it here—no word yet when the video will make it over to other platforms.
It's a chilling addition to his filmography—on its surface, the "IYKYK" video is the story of a traffic stop. A red-tinted Pusha raps his verses encircled in fog and static, while grainy dashcam footage shows a couple of cops getting increasingly nervous despite Pusha's cool. Guns are inevitably drawn.
Pusha has been having a crazy 2018—"The Story of Adidon" aside, he recently had a verse on the opening cut to West and Kid Cudi's just-released Kids See Ghosts project. On the Mike Dean and Dot Da Genius-assisted "Feel the Love," Pusha details his purchase of "Loewe and other linen" for a lover who's fond of "bottles with bubbles in it."